Taking your business online presence is the first step toward long-term success in 2021. Customers must be able to find your business online in order to expand your reach and continue to build your business. There are many ways to promote your business today, but the following five are the most effective: Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Remarketing, and Email Marketing.
But before you tackle these, start with a great marketing strategy.
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The events of 2020 highlighted the importance of businesses going online. As a result, it makes sense that your digital marketing strategy should be the foundation of your whole marketing strategy. You may also improve traffic to your website and increase revenue by using a professional marketing strategy.
A strong marketing strategy helps you define your target audience in addition to bringing in more cash. It helps you save your time and effort in places where you will receive the greatest ROI (Return On Investment). A marketing strategy also implies that every move you take is on time, as well as giving you the opportunity to create your brand’s voice and image.
1. Social Media Marketing
For small businesses, social media marketing is no longer an option; it’s a requirement. The number of users and the amount of time they spend on each platform gives you unprecedented insight to your customer base.
- Almost 50% of the world’s population now uses social media.
- 43% of global social media users research products online through social networks.
- 24% of global social media users discover brands and products through
recommendations on social.
- 90% of people say that they buy from companies they follow on social media.
- 75% increase their spending with a brand they follow on social media.
Furthermore, you can gain trust by solving customer service issues directly and in a personalized manner. You may also engage with your audience on a regular basis, keeping your brand top of mind and ensuring that your business remains relevant.
Executing great social media marketing requires a few things:
Schedule your post ahead
To avoid having to scramble for content, plan your postings ahead of time. Find the ideal platform for your company as well. While Facebook, Instagram, and YouTube are still the most popular social media platforms, it all depends on your target demographic. Other platforms, such as LinkedIn, Snapchat, Pinterest, and TikTok, may be useful depending on your target audience.
Here are some great social media management:
Hire Professional Influencers
When it comes to influencing, most businesses tend to focus on celebrities or influencers with large followers. Your goal, though, is to create credibility inside your niche, not to reach as many people as possible. This means selecting professional micro or nano-influencers in your area and using their influence to engage with others in that community.
Social media advertising
Combine your organic social media marketing efforts with sponsored advertising to boost your social presence to a whole new level. Social media advertising gives you a much-needed boost in order to stand out from the crowd and catch the attention of the right audience.
In order to stand out in 2021, you’ll need to run unique and relevant social media marketing. You can precisely target your audience with social media advertising. Platforms like Facebook, for example, use cutting-edge analytical technologies to let you understand who’s visiting your site and how they’re reacting to your postings. You may use this information to refine your target audience and ensure that your adverts appear in the appropriate feeds.
2. Search Engine Marketing (SEM)
SEM involves purchasing ads on search engines in order to increase your business’s visibility for specific keywords and phrases. You only pay for the most effective traffic when you use SEM. You choose the pricing, place, and time that will generate the most traffic with the intent to buy. As a result, your company’s revenue will increase. When you included in your marketing plan, SEM can help you build a lot of exposure for your products or services:
- Paid search traffic generates 32% of total e-commerce sessions.
- 33% of marketers use paid advertising to boost brand awareness
- Google Display Network manages to reach 90% of global internet users.
SEM enables you to work smarter rather than harder. Instead of chasing down clients, you’re learning what they’re searching for and making sure you’re in the proper spot. You may reach a wide audience, personalize your ads to specific search terms and keywords (instead of unclear demographic criteria), and even have your ads show up in competitor searches.
Creating a great SEM plan requires you to be strategic:
Choose the Right Keywords
These keywords should be relevant to your company, localized whenever possible, and similar to popular searches. Also, make sure you choose words that convey a strong commercial objective (i.e., buy, discount, deal, etc.)
Track Your Results
Measure your click-through rates, and your ad spend and tweak your strategy. You never want to bid high only to receive weak traffic.
3. Search Engine Optimization (SEO)
Search Engine Optimization is just as essential as Search Engine Marketing (SEM). There is, however, a significant distinction between the two. Instead of buying ads, you utilize a set of methods and best practices to improve your website’s organic visibility in search engines. This is important because:
- 64% of total eCommerce sessions, out of which 33% come from organic search.
- Organic search results are 8.5 times more likely to get clicked than paid search results.
- Conversion from organic traffic is at least 33% higher than any other traffic source.
And, most importantly, organic results clicks are free! Sometimes, It takes a budget and time to create and implement an SEO strategy. However, with careful preparation and consistent effort, you may improve your chances of achieving higher search ranks.
The top of the SERP (Search Engine Results Page) will display relevant results, which are the outcome of a good SEO strategy. Paid results (ads paid as part of a company’s SEM strategy) will also appear at the top of the page (above the organic results).
Moreover, they also appear prominently as paid ads in multiple locations throughout the searcher’s journey, including, at the bottom of the page or in the middle when a mobile user clicks on “more results.” This makes your listing more likely to get noticed and clicked on.
Thus, SEO provides two major benefits:
- Your content will rank high in search results without paying for traffic.
- Some users consider organic results more reliable because search algorithms try to give them the most accurate results based on their search terms.
In other words, creating a high relevant content for your current and potential customers is one of the most crucial parts of SEO. When ranking pages, Google’s algorithm considers relevancy and quality, among other things. So, when you publish relevant and high-quality content, your chances of ranking higher in search results increase. Your efforts, however, must not end there. You should also promote your content and push your audience to share and link to it, since this will give Google positive search ranking signals.
4. Remarketing & Email Marketing
In order to grow your business online in the long run, you should combine brand recognition and customer acquisition efforts with successful customer retention tactics. This includes re-engaging people who have previously interacted with your business and convincing them to do business with you again. When you’ve done right, focusing on customer retention can be much more effective than attracting new ones:
- An increase in customer retention of just 5% can increase profits by 25%.
- 60% of loyal customers will make more frequent purchases from their preferred companies.
- Compared to new customers, loyal ones spend 67% more money with a business.
There are two most effective ways to retain your customers are using Remarketing and Email Marketing. Email marketing, in particular, allows your company and its customers to communicate directly. So, it’s an important tool for creating and maintaining your customer relationships.
Remarketing allows you to target people who have previously interacted with your business, whether they clicked on one of your ads or visited your website. They may have expressed an interest but did not purchase. This is understandable given that only 2% of website visitors convert on their first visit. Instead, you may utilize remarketing to remind them about your brand and encourage them to (finally) make the purchase they were thinking about.
- Retargeting can boost your conversion rates by up to 150%.
- Retargeted visitors have a 70% higher chance of converting compared to visitors who aren’t retargeted.
- Remarketing to shoppers who abandon their carts can increase conversion rates from 8% to 26%.
Another strategy to interact and keep existing customers while recapturing lost sales is through Email Marketing. You may, for example, send out email newsletters once a week or once a month to keep your existing customers updated. Retargeting emails can also be sent to people who abandon their shopping carts. It also serves as a tool to create and strengthen your brand’s customer relationships because it is one of the only direct communication channels with your customers.
- For 80% of business professionals, email marketing increases customer retention.
- Successful retargeting emails are responsible for driving 28.3% of all e-commerce revenue.
- Abandoned cart emails have a 4.64% conversion rate.
To catch the right audience with the right message at the right time, you should focus on email segmentation, personalization, and design. Build and segment your mailing list, write compelling email copy, and design eye-catching templates with the help of remarketing and email marketing professionals.